Ten Insights for Marketing Your Small Business

Whether you are just starting out or have been in business for some time, these ten insights for marketing your business can help you reach your customers more effectively. Topics explored include what is in a marketing plan and why you need one, why market research is important to your business, developing your marketing strategy, why you need a web site, the importance of building relationships, tools for measuring marketing effectiveness, and how to take the range of marketing possibilities and determine which choices are best for your business.

The Marketing Power of Newsletters

A promotional newsletter featuring trade news, customer success stories, and information about your company’s products or services is an excellent way to establish and grow your relationship with customers and prospects. Learn the top six factors for developing a successful newsletter that will be read, saved, and shared with others.