Debbie Fliehman is the President and Owner of Creative Technical Resources, Inc., a marketing communications, advertising and sales promotion agency, which she founded in 1987. Her agency provides services to Fortune 500 companies, small and mid-sized companies and nonprofit organizations. Services provided include:
Collateral and displays – brochures, pamphlets, sell sheets, direct mail, articles, case studies for print or online publication
Corporate identity, product branding and graphic standards manuals – development of corporate or product logos with associated manual defining in detail requirements and specifications for usage, involving taglines, positioning, signatures, media guidelines, color palette, typography, and corporate communication material production
Press releases – develop and distribute to a comprehensive U.S. media circuit, thousands of websites and investors, while connecting with Internet searchers
Technical and clinical writing – for marketing and sales materials, training and education, trade journal and publication article submission and white papers
Corporate newsletters and publications – article collection, writing, editing and development, graphic design, photography, illustration, printing and distribution
Training and education program development – curriculum development and associated facilitator and participant guides either online, in print or a combination of the two, pre- and post-tests, exercises and quizzes, and train-the-trainer sessions and implementation
Video production – conceptualization, script writing, videography, photography, graphic elements, narration, music, editing, duplication, and distribution
Advertising and marketing strategic plan development – strategic planning for advertising and marketing efforts by month, quarter and year for company, new product or service launches, product lines or audience targeting
Special events – manage all aspects of a special event or tradeshow including program listings, advertisements, sales collateral, exhibit design and production, press packets and logistics
Promotional products – development of award and recognition programs, customer incentives, promotions, giveaways, employee motivation programs including embroidered and silkscreened apparel for high visibility and safety apparel, and corporate stockless online stores
Creative Technical Resources is certified as a National Women’s Business Enterprise.
Prior to starting Creative Technical Resources, Debbie held management positions at Baxter Healthcare and Bell & Howell. Her responsibilities included marketing, communications, public relations, conventions, trade shows, special events, advertising, sales promotion, video production, budgeting, writing, marketing and business planning, consulting on value-improvement, quality leadership, customer retention, training and education program development and implementation.
Debbie is the author of Customer Retention through Quality Leadership: The Baxter Approach published by the ASQC Quality Press.